Johan Renck, whose credits include "Love At First Sight
" for Kylie Minogue and "Blackstar
" by David Bowie, directed the music video, where the Portuguese actress Ana Cristina de Oliveira plays a human torch, setting fire to whatever she touches. When Cornell catches fire, he douses the flames by taking a dip in a pool of water, since she can't change him.
Visual effects software wasn't very good with fire at the time, so the flames were essentially composited onto the shots.