The song's dark and vivid video features Game Of Thrones star Isaac Hempstead Wright. NME asked the actor what he thinks the visual gave to the tune. He replied:
"It's central to the name and theme of the track of this fire burning within someone that may or may not be for the best. There's this whole dark undertone and it adds to the whole atmosphere. It's a really neat idea with this whole B-movie thing going on."
Frontman Kieran Shudall added: "We wanted to make a video where we're not playing, then the director came back with this concept of it being like old Giallo horror movies, – shot in the sort of film-80s style. The concept was a thriller within a thriller. I love anything that's shot on film."