This song deals with the subject of bullying. Craig David explained to the Metro newspaper August 19, 2005, why he chose this topic: "I wanted to write something about my experience of being bullied on the first album but it happened when I was 15 and I wrote the album at 18 so I was still a bit too close to it. I felt more confident this time. I don't want to preach about it because I haven't got the answer to bullying - it's a problem that's going to go on for generations to come because it's in the psyche of people who are insecure about something and can't deal with it. They force the yin yang they have in their heads on to another person. They put their problems on to someone else and make them deal with it. It's only now that I look back and I realize how badly bullied I was. When you wake up every day thinking how you're going to get to school without being beaten up, you begin to realize how bad the situation is. I wanted to say I've experienced bullying like anyone else and show people who might be going through the same thing that it doesn't have to affect you. They can think: 'He was bullied and he's not doing too badly.' I want to put some positive meaning on to what I experienced."