Creed made a big impact with their 1997 debut album My Own Prison
, which they initially released on an independent label before getting a major label deal with Wind-Up Records. Songs from the album, including "What's This Life For
" and "Torn
," got significant airplay on the rock radio (especially rock of the "modern" or "active" variety), and "What's This Life For" rose to #1 on the Billboard Mainstream Rock chart.
"Higher" was the first single from their next album, Human Clay
, and it did indeed take them higher - again to #1 on the Mainstream Rock chart, but this time for 17 weeks. It also made #7 on the Hot 100, marking a crossover for Creed to pop radio. The downside: the last single from My Own Prison
," was still getting airplay only a few months before "Higher" was issued. This deluge of Creed eventually wore out listeners, and the band suffered a backlash.