The video takes place in some kind of dystopian future where everyone conforms. It opens the "Burger Klone," where smiling, lobotomized customers get their meals. Lauper finds herself a bad boy with a motorcylce and rides off in an animated landscape (a coy reference to the song's meaning: when they stop a a gas station marked "self service"). By the end of the video, she has apparently gone blind.
The video was directed by Edd Griles, who also did the Girls Just Want To Have Fun
and Time After Time
clips; the animation sequence was done by Mark Marek, whose work shows up in the kids' shows Team Umizoomi