Director Alistair Legrand was excited to finally put an old idea to use when he teamed up with Data Romance for this music video. He remembers: "The idea for this video came to me when I was listening to this song I really liked a lot. I couldn't stop visualizing these robotic forms engaged in this street-style battle dancing…I kept thinking it would be perfect for a song that wasn't hip hop."
Legrand stumbled upon "jookin," a Memphis dance style that combined his robotic visions with ballet-like grace, and its master performer Lil' Buck. Along with co-choreographing the routines, Lil' Buck and his crew performed in the video.
Ajay Bhattacharyya told Toro Magazine why they chose Legrand to direct the video: "When we found Alistair's treatment, we gravitated toward it because it was so simple and barebones. It was dark, and didn't try to paint a plot, like putting our song to a movie or something. Guy-girl drama. (His plan) appealed to us way more, the visceral quality of it. I think there's a lot of darkness in our music that isn't evident on the surface."
This song was featured on the TV series Lost Girl in the 2011 episode "Fae Gone Wild."