In this song Rascal has a go at violent crime-ridden street culture with the benefit of someone who has seen the error of his ways. He told The Sun August 28, 2009: "I've always addressed it but I just felt a bit more cheeky this time. A lot of what goes on the street is b------s. They're full of people who aren't trustworthy. I'd say there aren't any morals."
In this song, Dizzee dismantles the concept of 'keeping it real' – the self-defeating strand of rap mythology that favours criminality over honest achievement and ignorance over knowledge, which bearing in mind the rapper's previous chequered personal history, is a considerable act of bravery. Dizzee shrugged to The Daily Telegraph August 10, 2009: "'People talk about being a good example for the kids and putting that perspective out there is the best thing I could do. If you want real truth, I'll tell you real truth, even though I know a lot of people aren't gonna like it."