Speaking with Artist Direct
, Anselmo said that with the lyrical content, the important thing was to create imagery. "'Conjure' is a simple song in theory and meaning, to me at least," he explained. "You take a simple theory and make it as colorful as possible. It's almost story-like within the lyrics. Then, people can adapt that any which way they want to."
"It was based off a simple thought and idea," Anselmo continued. "It's a well-known metaphor. Basically, be careful what you bring into your life because it can definitely come up and bite you in the ass. It's simple in theory. Like I said, to make that theory interesting is always the ultimate goal within writing lyrics."