Luke Bryan, Charles Kelley and Jason Aldean joined Darius Rucker for the video
, which features the country stars in a speakeasy during Prohibition back in the 1920s. Rucker said:
"I went to Capitol and said, 'I've never asked for anything, but if you guys would just do me a favor. Whether 'Straight to Hell' is a single or not, I really want to make a video, and I want it to be a Western video.' I was thinking horses and stuff. I'm really glad they weren't thinking that [laughs], 'cause I don't want to be riding nobody's horse out there. I'd kill myself. It was so much fun."