Music video director Thom Oliphant
, who at the time was mainly known for his work with country artists like the Dixie Chicks, was brought in to direct the clip. "He made such a folksy record in a way that I think the label thought, 'Well, let's get a country guy who can straddle the fence and talk to this guy.' The super pop directors weren't right and the hip-hop guys weren't right. I think hip-hop was just exploding at that time, so they were the ones getting all the budgets and all the visibility," Oliphant reasoned in a Songfacts interview.
He shot the video at the Brooklyn Navy Yard, which was undergoing renovations after a long period of abandonment. He explained: "A lot of it was found spaces. I worked with an English cinematographer named Peter Selesnick... He was a big fan of 1960s color work, so that's where the cross process color treatments came from."