The video was directed by Orie McGinness, the owner of Enlighten Creative Studio in Los Angeles.The clip deals with the struggles of a boy attempting to take care of his mother who has given up on her own life. The treatment was co-written by Papa Roach's Jacoby Shaddix
. Mabbitt said:
"The video is not about someone's mother specifically, but we thought it would depict someone who's the closest to an individual (a parent and a child) and the child picking up all the slack and just can't hold his mother up anymore if she herself doesn't wanna fix it, which is what the song is essentially about—you can't help someone who refuses the help."