Vocalist Matthew Davies-Kreye explained the song's meaning: "The idea for the track came from watching the news reports around and after the financial crisis hit; the anger at the banks and financial institutions that lined their own pockets off the backs of the hard working average individual," he said. "Theft at the highest level, no sense of remorse, even in the wake of exposure. Hand outs, bonuses, pay increases. It's like someone rubbing egg in the face of the honest, hard working people who struggle, sometimes with two jobs, raising a family and only just being able to make ends meet."
Geffen Records made history on June 27, 1994 when Aerosmith's "Head First" became the first major label song made available for exclusive digital download. Download speeds at the time were so slow it took around 75 minutes to download the track.