The video was directed by Parris, whose previous credits include Enrique Iglesias' "Tonight (I'm Loving You
" and Ludacris' "Undisputed
." The clip was filmed in downtown Los Angeles and underneath the 4th Street Bridge. "It's like 'Mad Max' mixed with Nas' 'One Mic
' video, where there's riots going on in the background," said Game to Billboard
magazine. "We did this thing where I'm on top of a burning car rapping, and we had some flares and a lot of fire, fireworks and all of that. It's definitely the most fun video I've ever shot."