The song's music video was directed by Grimes with her brother Mac Boucher. The clip represents her take on the Divine Comedy
and opens with a reading from Dante's 14th century epic poem by screenwriter David Hayter (X-Men
Blood Diamonds (aka Mike Tucker) plays Virgil and Grimes Dante. "In the inferno, people's actions in life echo eternally. Mike (Virgil) and I (Dante) wander through the circles of hell. The circles of hell reflect more contemporary issues though," she said. "We shot a bunch at the Salton Sea (in California), which is basically an apocalyptic wasteland filled with dead fish because of human carelessness, the bullet hole hallway a la Korn Freak on a Leash
etc etc. If you look closely you can find clues. Haha, but in the usual fashion it is also abstract enough to just be a trippy visual accompaniment to the song."
The Divine Comedy
, an imaginary journey through Hell, Purgatory and Paradise, is generally considered the greatest poem of the Middle Ages. Dante Alighieri (1265-1321) only completed it a few months before his death. Dante's Inferno
comprises the first movement of the Divine Comedy
and describes the nine circles of the hell where the sins and punishments get worse the further down you go.