The song's Wild West styled music video was helmed by director Gabriel Hart (Jeezy, Plies, B.o.B), who told MTV News that he originally wasn't sure what treatment to deliver to Cube. "I started thinking about all the cliché s--t that goes along with L.A. videos," Hart said. "Stuff that had been killed before. Cube gets on the phone and I give him ideas, but I wasn't confident or standing behind what I was saying. He told me it was cliché. And he was right. He's done everything already, so what can he do that's never been done? If you see my videos, I always want to do something different. But how do you tell Cube, 'I don't wanna do that sh-- no more, I don't want to do any f---ing dominoes'? So, respectfully, I was like, 'Let's do this and that.' And he said, 'No.' So, in my mind, I was actually like, 'Thank you.' Then he said, 'We're going to the Old West,' and hung up the phone. That was the conversation."