This song finds Iggy spitting verses about being hard to get whilst Danish pop singer Mø contributes the hook. The tune was released as the lead single of Reclassified, the repack of the rapper's debut album.
The song's hook was written by Iggy's "Fancy" collaborator Charli XCX. The percolating beat was supplied by the rapper's frequent collaborators, The Invisible Men.
Iggy previewed the song live at Australia's O2 Shepherd's Bush Empire on September 17, 2014 with Charli XCX singing the hook on that occasion.
At one point Iggy plays on the famous Slick Rick line ("Ricky, Ricky, Ricky, can't you see Somehow your words just hypnotize me") from Doug E Fresh's "La Di Da Di":
Iggy Iggy Iggy, can't you see? That everybody wanna put their hands on me
Biggie previously reworked the lyric in a similar way for the hook of his hit tune "Hypnotize."
Iggy and Mø performed the song on TV for the first time during the Australian rapper's October 25, 2014 guest appearance on Saturday Night Live. Mø appeared to have problems keeping up, which she later blamed on "technical issues" that confused her. "It sucks to be an anti-hero," she said.