The video was shot by New York-based director Jamie-James Medina and stars English model Ruth Bell. We see Bell sat on a stool behind a small box that plays clips of a boxing match combined with footage of Iggy Pop. The box then disappears and the model is shown with bruises on her face.
"I was listening to 'American Valhalla' and was reminded of this very low-key but classic fight between Dick Tiger and Gene Fullmer, which took place in Nigeria in 1963 and for whatever reason I found a connection there," Medina told Nowness
. "There is so much history in Iggy's voice and that seems to be a theme throughout his new record - the contender or the survivor or the last man standing. Iggy remembers watching the fight, which is incredible."