Reynolds told The Huffington Post
about the writing process for the song: "There's so many times you wake up at 3 a.m., grab a recorder on the iPhone and say something - a lyrical idea or melody - and then you lay it out in logic later on and sometimes it makes no sense," he said. "We sat with 'It's Time' for a year or year-and-a-half. Sometimes you just have to let a song sit for awhile. There's just something really special about it. I wrote it during a very hard time in my life. I had dropped out of college, and I was just sitting down at my computer, and I came up with this rhythm. And the words just wrote themselves. I knew I had something special coming.
When a song is most honest and most raw that's when you know you're doing something right. A lot of my favorite artists are able to be in touch with their problems and put it through melodies. It happens all the time with bands."