The opening track of J. Cole's debut album is the third of a series of songs with the same title detailing his artistic struggle. The previous two 'Dollar and a Dream' tracks appeared on his earlier mixtapes, The Come Up and The Warm Up. "Just to be able to start the album with the third [song] in a series does a lot, because it's an instant connection with the fans who have been there for a while," Cole told Billboard magazine. "And [it prompts] the new people to go back and do their homework."
Who writes a song about a name they found in a phone book? That's just one of the everyday things these guys find to sing about. Anything in their field of vision or general scope of knowledge is fair game. If you cross paths with them, so are you.