This song follows the recurring theme on Born Sinner of Cole's struggles with remaining faithful. He knows he hasn't the self-discipline to stop his cheating lifestyle, but acknowledges he is in the wrong and there are signs the rapper's conscience may be winning out.

This features a melody from Amber Coffman of the Dirty Projectors. Cole's crony Ibrahim "IB" Hamad told Vibe magazine: "Working with Amber Coffman was incredible, Cole always been a fan of hers and she was one of the nicest people I've met in this game."

The song samples "Bad Things," a track from New York based Indie-Pop band Cult's 2011 self-titled debut album. Hamad recalled to Vibe: "Cole had those drums for over a year before he found the right sample to put on top of it. One night in LA he came across that sample when we were working at Record Plant."

The video was directed by Sam Pilling (Usher's "Climax" and Two Door Cinema Club's "Handshake"). The clip stars Harold Perrineau (The Best Man Holiday) and Rochelle Aytes (CrazySexyCool: The TLC Story) as two teenagers playing truant from school.

Pilling told Promo News that working on the clip was a highlight for him. "J.Cole really believed in my vision and fought against putting performance in the video," the director said. "He also pushed for professional actors."