Jax calls out companies like Victoria's Secret for the pressure they put on young girls to adhere to a certain beauty standard. "The intention of the song was never to go up against any specific brand," Jax told Variety
. "The whole point was to go up against the whole culture. There are a bunch of young girls my age running marketing over there and hardworking models. This is no knock on the models. Those are powerful, beautiful girls. But at the same time, it's not exactly my job to keep up with the growth of a corporation."