The music video was directed by Jason Beattie (Miguel's "Adorn
") and shows JoJo bringing the song's sexy lyrics to life. "I think the song 'Demonstrate' is kind of more ... it's buttoned up, but freaky at the same time," JoJo explained to MTV News. "I'm basically saying, 'There's a lot of freaky things going on in my mind, but I'm not going to tell you, you're going to need to get over here so I can show you.' So there's kind of a cat-and-mouse game, I suppose, and that's kind of what's going on here. I wanted to show dancers doing their thing to this because I think even though this is a slow tempo song, there's absolutely a feeling of wanting to move to it."