Jay Clifford, lead singer of the alt-rock band Jump, Little Children, told Songfacts
that this thought-provoking track is about the trappings of social media. "I have kids and I watch what social media has done, especially to younger girls - it has this tendency to make you hate yourself, which is never good. And it does it to a series of attention captures so it sort of robs you of the beautiful world you live in. The idea of 'they've taken the picture but left you the frame.' You have this frame in your hand that you're focused on the whole time but the picture of yourself is gone," he explained in a 2022 interview.
Although he thinks social media has been a mostly bad influence on people, he sees potential for it to be a positive force in the future. "I wouldn't categorize myself as a Luddite or that I'm being grumpy about the modern world because I love the modern world," he continued. "We live in some amazing times and I'm excited about the future. I'm an optimist at heart. Social media, like any other technology, it's sort of like nuclear power. You can power a city with it, or it can destroy us. I think we'll get this whole game dialed in so it's good for us as a whole. The last 10 years though, it's been largely negative for the world. I think it needs some restructuring."