I Love It

Album: Not released on an album (2018)
Charted: 3 6
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  • This song finds Kanye West delivering an explicit verse about his sexual preferences. He is joined by Lil Pump, who delivers some equally filthy rhymes while American comedian Adele Givens (The Steve Harvey Show) contributes a 1992 routine she did on Def Comedy Jam for the intro and outro. The track was debuted during the first annual PornHub awards on September 6, 2018.
  • The song was written by West, Lil Pump, and Pump's frequent collaborator, American rapper Smokepurpp. Yeezy previously worked with Smokepurpp on the remix of his tongue-in-cheek song "Lift Yourself" earlier in 2018, while this was the first time he'd hooked up with Lil Pump.
  • West produced the song along with:

    DJ Clark Kent, who is the cousin of Foxy Brown, and has also worked with Mariah Carey, Lil' Kim, The Notorious B.I.G and Jay-Z.

    Frequent Lil Pump collaborator CBMix.

    Ronny J, who as well as frequently working with Lil Pump and XXXTENTACION, also had two placements on Eminem's Kamikaze album, "The Ringer" and "Not Alike."
  • T-Pain has pointed out that the beat sounds similar to one he'd previously shared on social media. He tweeted: "Dude I legit just told my wife this. I went to work with him in New York and left that beat with his producer. Not saying he snatched but I’m claiming inspiration."

    T-Pain and Kanye West have worked before, but not for a long time. Back in 2007, T-Pain supplied the hook to Yeezy's Graduation track "Good Life."
  • New York house music pioneer David Morales has also complained about similarities between this song and one of his compositions. He posted a vlog where he alleged that West sampled for this song's bassline his remix of Alexander O'Neal's 1991 jam "What Is This Thing Called Love?" without getting his permission.
  • After getting ridiculed for wearing too-small Yeezy slide sandals while attending 2 Chainz's wedding in late August 2018, West responded by posting an image of himself wearing comically oversized slides. These same sandals ended up being worn by the two rappers in the music clip for this song along with huge suits with square shoulders reminiscent of characters from the game creation platform Roblox.

    The video was executive-produced by Spike Jonze and directed by West and Amanda Adelso. It was Jonze's fourth video project with West following "Flashing Lights," "Otis" and "Only One."
  • The song debuted in the Top 10 of both the UK and US singles charts and at #1 on the Canadian Hot 100. Its commercial success was assisted by the #ILoveItChallenge, which depicts participants dancing along to "I Love It" in the sort of blocky clothing worn by Kanye West and Lil Pump in the music video.
  • Adele Givens told Billboard that she was asked to re-create her routine exactly how she did it back in 1992.

    The comedian added: "I said, sure, I don't think my voice has changed that much. I probably wouldn't say it in that exact way these days, but it wasn't a problem redoing it."
  • Other examples of Kanye West inserting some comedy into his songs include Chris Rock's cameo on "Blame Game" and Will Ferrell's line ("No one knows what it means, but it's provocative!") from Blades Of Glory in "Niggas in Paris."
  • This song was instrumental in Kanye West turning from explicit sexual material to faith-based cuts. The rapper explained to Zane Lowe that he'd been addicted to pornography since coming across his dad's Playboy magazine when he was 5 years old. His addiction meant his music could "never be 100 percent everything it could be" because he always had to insert sexual references.

    West added that the success of "I Love It" was proof that he was making "the devil's music." When the song became a big hit it was "exactly what we want," he said. "This fit right in with everything we got that deal with opioids. This fit right in with everything we got that promotes killings so we can have more slaves and mass incarceration. [I made it] because I was 'sleep. Because I was drowned. Because I was lost."

    Yeezy went on to say that God helped him beat the porn addiction, explaining: "With God, I've been able to beat things that had a full control of me."


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