Jay-Z's verse includes a reference to 1990's rapper MC Hammer's bankruptcy problems: "And Hammer went broke so you know I'm more focused. I lost 30 mil so I spent another 30, cause unlike Hammer 30 million can't hurt me."
The U Can't Touch This
artist filmed an accompanying video in response. The clip sees a Jay-Z look alike being chased through some woods by the devil before eventually getting baptised by Hammer.
Jay-Z told BBC Radio 1 Extra's DJ Semtex that he had no intentions of starting a lyrical battle with Hammer, claiming that the rhymes weren't controversial. "I didn't know that was on the table for discussion. I didn't know I was the first person to ever say that. Am I? I'm not, am I? I know I've heard that before, I didn't think I was the first one to say it," said Hov. "He took it the wrong way, I didn't know it was on the table for discussion. And I didn't know that I said anything wrong!"