Katy Perry's love for all things Pokémon dates back to childhood, when she played the original video games on her Game Boy and traded Pokémon TCG cards at lunch. So when she was asked to record a song as part of the Pokémon franchise's 25th anniversary celebrations, the pop star enthusiastically agreed. Capitol Records released "Electric" as the lead single from Pokémon 25: The Album on May 14, 2021.
Perry channels the franchise's longtime mascot, the electric mouse Pikachu, during the inspirational pop anthem. She celebrates the joy inherent in pursuing a dream.
I know you feel it
If you believe it then you can
There's no reason that this life can't be electric!
Believing in yourself whatever the circumstances will empower your life and make it truly "Electric." Perry is also sustained by the love and support of friends.
Long road, gotta ways to go
Take a big step, but you're not alone
'Cause we got each other
The song also doubles as a metaphor for the journey every Pokémon Trainer must take completing events and battling opponents. Perry said: "The song's themes – resilience, igniting your inner light – have guided my life and also parallel Pokémon's story and characters."
Perry's collaborators on the song include The Monsters & Strangerz production team and Jon Bellion; they all previously teamed up with the songstress to pen her Smile
Mexican-American filmmaker Carlos López Estrada (Raya and the Last Dragon) directed the video. Shot in Hawaii, the clip follows Katy and Pikachu visiting a lighthouse, a reference to the light being inside us all the whole time. The pair then travel back in time where they encounter younger versions of themselves. Perry goes from busking at a farmer's market to her first club performance. "Pikachu is the evolved form of Pichu, so in the video, you see the younger version of me with Pichu and myself in the present day with Pikachu," Perry explained. "We both evolve, yet retain a sense of playfulness."