The video was directed by Dave Meyers, whom Clarkson had previously worked with on her clip for her 2004 track "Breakaway
". The visual depicts the songstress in a variety of settings and outfits.
"The concept for 'Love So Soft' is basically all these different forms of love," Clarkson explained in a behind the scenes film. "Y'know, love can be explosive, love can be defiant, love can be bold, love can be sexy and sassy and all these different things. So we have all these different set-ups of how love can come across."