Speaking to Zane Lowe during a Beats 1 interview, Lamar explained that DAMN.
is an examination into why we're reacting to what's going on around us, and the need to change ourselves before we can change the world.
"What I do is not for Kendrick Lamar, man," he told Lowe. "The best way for me to put it, To Pimp a Butterfly
would be the idea of the thought of changing the world and how we work and approach things. DAMN.
would be the idea, 'I can't change the world until I change myself.'"
"When you listen to records like 'PRIDE,' 'HUMBLE
,' 'LUST,' 'LOVE
' - these are all just human emotions and me looking in the mirror and coming to grips with them," Lamar continued. "I would hope the listener can take heed and grab something from both of them, two ideas, and carry out their day to the best potential of themselves they see."