Lyricist Kevin "KC" Cossom is one of the co-writers of the song. His previous credits include Rick Ross' "Speedin'
," Akon's "One" and T-Pain's "Cash Flow." Cossom told MTV news that producer Danja Hills originally sent the vocals to Polow Da Don as it was earmarked at the time for a male singer. However Polow felt the song was perfect for Hilson. Cossom recalled: "I didn't hear anything about the record for a couple of months, and Danja came and was like, 'Keri cut the record,' I was like, 'OK, all right.' I wanted to hear it. By the time I got a chance to hear it, Ne-Yo had gotten on it. I felt it could be a major record. After that, Kanye jumped on it. It wasn't in the plan; it just happened. I don't think anybody imagined that would happen. I got my first #1 record - #1 Urban, #3 Hot 100."