Balmain is a designer fashion label that was started in 1914 by Pierre Balmain. Their jeans are a favorite of Cudi's, but he told Complex magazine that he didn't pen this song for Balmain. "To be honest I gave it that title to throw people off. I hate that people try to read my titles and think they know what's going on," he said. "The song could've easily been "Keep Feeling On Me," easily. Or "Electrify My Body" or whatever. It could've been totally literal, but I like the fact that it's a flip."
"Ultimately the song is about, I'm having this electric experience with someone for the first time in a long time and I forgot that I could have this with someone," he added. "So it's my way of just playing with things and throwing people off a little bit."
The song features the only guest verse on Satellite Flights courtesy of Raphael Saadiq, who performs the third verse.