Kid Rock explores the tragedy of suicide during this rap anthem. "It's about young people and all this stuff that's going on, these kids taking their own lives," he explained to Billboard
. "I had a cousin who did it. That was so long ago, but just watching so many people around me with this suicide thing, whether it's in the music industry, whether it's soldiers coming back from these God-awful wars, whether it's kids struggling with the bullying thing."
Rock added: "I think we've all felt like that at some point, where you just felt like, 'This s--t ain't worth it, I'm going to check out.' I just try to tell people, 'Whoa, whoa, whoa! Just hold on a minute. Just give it some time.' S--t gets better."