Forever

Album: Exclusive: The Forever Edition (2008)
Charted: 4 2
  • This song was originally a 30 second jingle for Wrigley's Doublemint gum, which Brown had been commissioned by an advertising company to write. The R&B star penned it in around half an hour then recorded both the jingle and the extended song in February 2008, during a recording session that was paid for by the gum company. The full song, which features the gum's tagline "Double your pleasure, double your fun" in the chorus, was then released as a single and included on the expanded version of his Exclusive album; it was one of four new songs on the set.
  • This was produced by Polow da Don. Among the other tracks he has produced are "London Bridge" for Fergie, "Party People" for Nelly and "Love in This Club" for Usher.
  • This was the follow up to "With You." Originally it was planned for the Kanye West-featuring "Down," to be released as the next single but the new material won out. Brown and his songwriting team, the Graffiti Artists, wrote the song. He recalled to MTV Base: "We went into the studio, Polow gave me a beat, and I just started writing. His record is more of a European, techno, house-type feel. We wanted to give it that other side of crossover, and go a little bit to that pop realm. Hopefully, [I'll] be the Prince of Pop. I don't want to say I'm the King; I just hopefully can be the Prince of Pop."
  • Chris Brown told Billboard magazine: "The original inspiration for the song was to just make a dance record, a European kind of record that everybody all over the world could listen to. It turned out to be one of those big explosions."
  • We're going to connect Chris Brown to Richard Marx through this song: Marx' father Dick Marx created the music for the original Wrigley's "Double your pleasure, double your fun" commercial, which Brown updated in his original version of this song.
  • This was particularly successful in New Zealand, where it topped the singles charts for seven weeks and was the third best selling song of 2008. Brown was also involved on the top selling single of 2008 in New Zealand, which was his duet with Jordin Sparks-"No Air."
  • This song was featured in a very popular YouTube video where a bridal party starts the wedding ceremony by doing a choreographed dance to this song in the church. In a 2009 episode of The Office where the characters Jim and Pam get married, their bridal party recreated (poorly) this video, complete with the song.
  • The music video was filmed in Los Angeles, California, and follows Brown on his way to a club, where he meets up with his love interest, played by model Megan Abrigo. Joseph Kahn directed the clip and would work with Brown again on "I Can Transform Ya" and "Crawl."
Please sign in or register to post comments.

Comments: 7

  • Ivy from Springfield, Newowwwww does chris brown actually think he's the prince of pop??? that is frickin SAD. the prince of pop is and will always be the anazing freddie mercury,
  • Claire from Miller's, MdThis is my favorite Chris Brown song. "There's no else that matters you love me."
  • Katie from Liverpool , United Kingdomchris brown is proper FIT!!!! I love this song coz I would love someone 2 act lik da wi me!!!!!
  • ¢¾¢¾carolina¢¾¢¾ from Berwyn, Ili ♥ dis song hater fall back!
  • Desiree from San Jacinto, Cachris brown so hott i ♥ him so much
  • Desiree from San Jacinto, CaI♥ this song
  • Desiree from San Jacinto, CaOMG I LOVE THIS SONG 4 REALS
see more comments

Tom Johnston from The Doobie BrothersSongwriter Interviews

The Doobies guitarist and lead singer, Tom wrote the classics "Listen To The Music," "Long Train Runnin'" and "China Grove."

Jesus Thinks You're a Jerk: Rock vs. TelevangelistsSong Writing

When televangelists like Jimmy Swaggart took on rockers like Ozzy Osbourne and Metallica, the rockers retaliated. Bono could even be seen mocking the preachers.

Jeff TrottSongwriter Interviews

Sheryl Crow's longtime songwriting partner/guitarist Jeff Trott reveals the stories behind many of the singer's hits, and what its like to be a producer for Leighton Meester and Max Gomez.

Lip-Synch RebelsSong Writing

What happens when Kurt Cobain, Iron Maiden and Johnny Lydon are told to lip-synch? Some hilarious "performances."

Lace the Music: How LSD Changed Popular MusicSong Writing

Starting in Virginia City, Nevada and rippling out to the Haight-Ashbury, LSD reshaped popular music.

Cheerleaders In Music VideosSong Writing

It started with a bouncy MTV classic. Nirvana and MCR made them scary, then Gwen, Avril and Madonna put on the pom poms.