Songfacts®:

• This song was originally a 30-second jingle for Wrigley's Doublemint gum, which Brown had been commissioned by an advertising company to write. The R&B star penned it in around half an hour then recorded both the jingle and the extended song in February 2008, during a recording session that was paid for by the gum company. The full song, which features the gum's tagline "Double your pleasure, double your fun" in the chorus, was then released as a single and included on the expanded version of his Exclusive album; it was one of four new songs on the set.
• This was produced by Polow da Don. Among the other tracks he has produced are "London Bridge" for Fergie, "Party People" for Nelly and "Love in This Club" for Usher.
• This was the follow up to "With You." Originally it was planned for the Kanye West-featuring "Down," to be released as the next single but the new material won out. Brown and his songwriting team, the Graffiti Artists, wrote the song. He recalled to MTV Base: "We went into the studio, Polow gave me a beat, and I just started writing. His record is more of a European, techno, house-type feel. We wanted to give it that other side of crossover, and go a little bit to that pop realm. Hopefully, [I'll] be the Prince of Pop. I don't want to say I'm the King; I just hopefully can be the Prince of Pop."
• Chris Brown told Billboard magazine: "The original inspiration for the song was to just make a dance record, a European kind of record that everybody all over the world could listen to. It turned out to be one of those big explosions."
• We're going to connect Chris Brown to Richard Marx through this song: Marx' father Dick Marx created the music for the original Wrigley's "Double your pleasure, double your fun" commercial, which Brown updated in his original version of this song.
• This was particularly successful in New Zealand, where it topped the singles charts for seven weeks and was the third best selling song of 2008. Brown was also involved on the top selling single of 2008 in New Zealand, which was his duet with Jordin Sparks-"No Air."
• This song was featured in a very popular YouTube video where a bridal party starts the wedding ceremony by doing a choreographed dance to this song in the church. In a 2009 episode of The Office where the characters Jim and Pam get married, their bridal party re-create (poorly) this video, complete with the song.
• The music video was filmed in Los Angeles, California, and follows Brown on his way to a club, where he meets up with his love interest, played by model Megan Abrigo. Joseph Kahn directed the clip and would work with Brown again on "I Can Transform Ya" and "Crawl."