The video shows Kiss performing the song in a warehouse (without makeup - Revenge
was the last album before the put it back on), intercut with scenes of Simmons driving a convertible around Los Angeles. It was directed by Paul Rachman, who also did the videos for two other Revenge
" and "I Just Wanna
." In a Songfacts interview with Rachman
, he shared his thoughts: "It's fine. Listen, when you go three deep into a Kiss record, or into any record in an era when radio and MTV is still driving sales, not every song is a hit. You could almost never fail making a great music video for a hit song, but it was always very, very hard to make a great music video for so-so songs. It's not like I hate the song or anything. It's a good song. But I did 'Unholy' and 'I Just Wanna' for them, and those were hits on MTV and on the radio. The first one was a Gene Simmons song, the second one was a Paul Stanley song. By the time we got to the third song...
This happened a lot in the music video era: The record company sends the song out to radio the same time as they're planning to do the music video, and if the song acts weak at radio at first, the music video can't always come and save it. That was the situation with that music video. That was creatively a much more difficult video to do."