This diss of a narcissistic guy was the first song Tunstall worked on for KIN, but it proved to be her hardest challenge. She explained to American Songwriter:
"I had the riff, loved the verses and chorus, but it needed a bridge or Middle Eight as we call it, and that was super tricky. I wanted to break from the relentless rhythm and take the song somewhere unexpected, to a more pensive, vulnerable place. I came up with the new section pretty late in the day, and the riff had been the first thing I wrote for the new album, probably two years earlier. I didn't write anything for about a year after writing that riff, I was focusing on film music."