Labrinth wrote the song halfway through doing the score as he reflected on how his scary and insecure teenage years were like a lot of Euphoria's characters. He told Vulture
"I remember seeing Barbie [Ferreira]'s character in the third episode. Online she's kind of famous, but in school nobody knows her name, she's a total geek, nobody gives a s--t about her life. If she were to tell them how many Instagram followers she has, they would lose their minds. I liked the idea of writing a song that expresses that experience of being so powerful but invisible to the people that matter."