As with "We Built This City" and "I Love Sausage Rolls," all profits from "Don't Stop Me Eatin" are being donated to The Trussell Trust, who support a network of food banks across the UK.
Asked by the BBC why he chose "Don't Stop Believin'" for his 2020 festive cover version, LadBaby explained they'd "run out of songs with rock 'n' roll in the title. That had been their go-to as "rock 'n' roll" easily changes to sausage roll.
They decided to look for a song that people can enjoy singing along to, so they went for one that features highly on most karaoke lists. "We felt like after the year everyone's had, it's a sentiment everyone needs - don't stop believing things are going to get better," Ladbaby explained. "It felt very fitting, so we had to weave some sausage roll magic into the lyrics."
Ladbaby topically includes references to lockdown as well as sausage roll puns in the lyrics. He explained: "We just wanted to reflect on the year that we've all been through. We wanted to have some fun with some of them. And things like, you just want to hug your nan again, that's a sentiment a lot of people felt this year. And key workers are saving the day. It's just true of the year, and if we can highlight those moments in a fun way then I think we're in a good place."
LadBaby achieved the Christmas chart-topping hat trick when this reached #1 on the UK Xmas tally. This meant that LadBaby joined The Beatles (1963-1965) and Spice Girls (1996-1998) as the only acts to score three UK Christmas #1s.