Logic asked for, and received permission from the National Suicide Prevention Lifeline before naming this song after their phone number. On the day the song was released, April 28, 2017, the Lifeline received the second highest daily call volume in its history.
After Logic performed the song at the 2017 MTV Video Music Awards, the Lifeline saw an 50% increase in call volume in the hours following the show. After the Grammy performance, the Lifeline answered triple the number of calls for two hours than it typically does in the same time period. The Lifeline collaborated with Logic's team for both performances, with each one including individuals who have personally been affected by suicide.
"By sharing a message of hope and taking the stage with individuals who have been personally affected by suicide, Logic's song demonstrates that healing is happening every day for people in crisis, and that there is help available," the Lifeline's Director of Communications, Frances Gonzalez, told us. "If you are in crisis or in emotional distress, the Lifeline is free, confidential, and available 24/7 for anyone in the United States. Call 1-800-273-TALK (8255) or visit suicidepreventionlifeline.org