Luke Bryan had never written anything with Ross Copperman or Jon Nite prior to this song. "They come out to the house, we get set up, and Ross is kind of a track guy," the singer recalled to Taste of Country
. "You know, a lot of people are writing with track guys these days, and it's pretty fun that these guys can build these ideas. I get to kind of sing along with them and write the song."
"We just started doing lyrics, and singing lyrics with that mood," Bryan continued. "And then the title, 'Strip It Down,' came out of that."
"Then we start into that chorus, where you talk about 'the belt turned loose from these old blue jeans,' and all that stuff was so visual," he added. "I remember we were feeling really, really good about this song in the moment."
Nite and Copperman got together a few days later to complete the track and cut a demo. "The second I heard it, I was like, 'Home run!'" Bryan recounted. "Cuttin' it!"