Matt Ward told The Sun February 20, 2009 about this song, which reflects the Portland singer's relationship with music. He explained: "It goes with the idea that I've had for a long time that music is a more rewarding way of capturing a moment in time than photographic images. Just my opinion. It's the way I feel about music and what happens in the studio. You're capturing something."
Hold Time was M Ward's sixth solo album. The Portland singer-songwriter is probably best known for his She & Him collaboration with the actress Zooey Deschanel.
"Cruise" climbed from 6-5 on the Hot 100 in its 34th week. In doing so it set a record for the slowest ascent to the Top 5 in the chart's history, which was beaten by Imagine Dragon's "Radioactive" 42-week clamber to #4 three weeks later.