Despite the rather benign lyrical content, the Parents Music Resource Center named this as one of their "Filthy 15" songs with objectionable content (sex). The PMRC was an organization formed by the wives of some powerful US politicians in 1985 who led the effort to put labels on music that is sold with sexual or violent content. Madonna in particular was a target for one of the founders of the group, Susan Baker, who was married to Treasury Secretary James Baker. She was aghast when her 7-year-old daughter asked her what a virgin was after listening to "Like A Virgin
," which prompted Baker to take action.