Bassist Nicky Wire and guitarist Richey Edwards wrote the song's lyrics. Singer James Dean Bradfield told The Quietus
: "The template for it, of course, was a double-reverse-negative of 'We Love You
' by the Stones. And yeah, I had a wry chuckle when I first got the lyrics from Nick and Richey: 'Yeah, they're not kidding, these people, they really are going down that road, they're not gonna stop.'"