Cohn's close call made him a passionate advocate for gun safety. The song's music video, directed by the singer's daughter Emily, was released during National Gun Violence Survivors Week as part of the Everytown for Gun Safety
movement. Inspired by Peter Gabriel's "Sledgehammer
" video, the clip features Cohn singing against a backdrop of animated stills. Meanwhile, an array of people use Post-it notes to share how they hope to create a better world. Some want to quit using plastic, some want to hug more, and others want to improve their mental health. At the end of the video, one note reveals, "Help stop gun violence."