The Nashville-based singer-songwriter Marc Scibilia got his biggest exposure from the 2015 Jeep Super Bowl commercial where he sang Woody Guthrie's "This Land Is Your Land
." In 2020, he got another pop when Samsung used his original song "How Bad We Need Each Other" in their "Stay Together, Stay Apart" commercial
. That song Scibilia wrote in a Boston hotel room in 2007 when he was on tour, thinking about the importance of friendship and meaningful connection. During the coronavirus pandemic in 2020, the song proved the perfect soundtrack for the Samsung spot, which has the tagline, "We'll get through this, together."