This is the first single from Electra Heart
, the second album by Greek/Welsh singer-songwriter Marina and the Diamonds. Asked to describe just what Electra Heart is and stands for, Marina told Popjustice
: "Electra Heart is the antithesis of everything that I stand for. And the point of introducing her and building a whole concept around her is that she stands for the corrupt side of American ideology, and basically that's the corruption of yourself. My worst fear - that's anyone's worst fear - is losing myself and becoming a vacuous person. And that happens a lot when you're very ambitious."