This was Dougie's first album placement. The producer explained to Genius
that he'd been making a lot of beats. This one stood out to Meek Mill, so the rapper's label, Atlantic, reached out to him for background information. "I didn't even have no communication with him," Dougie recalled. "I didn't even know that he used it until they reached out."
Other placements quickly followed: Meek's songs, "Issues" and "Save Me," also used Dougie instrumentals. "Everything was happening crazy because it was like right after that I got another placement, then another placement," he said. "Stuff was just rolling in. But when it happened, it just gave me the motivation to turn out more."