In the music video, directed by Mike Mills (Yoko Ono's "Walking On Thin Ice
"), Moby is named Employee of the Month at a heavenly help line for rescuing an aerobics instructor who collapsed during her class. By the end of the clip, we learn Moby worked in a similar office environment before his death but was much less appreciated by his co-workers. Moby talked to The New York Times
about the clip, which unfolds as a reverse narrative.
"I've said to directors that I don't have much ego invested in this," he explained. "I'm realistic. I'm 33 years old and balding and not the most attractive guy in the world. I'd rather just go in and be myself."
He said that electronic music lends itself to offbeat scenarios. "Electronic music often has a more visual quality than conventional pop," he added. "You have a wider palette of sounds."