by N.E.R.D (featuring Future)

Album: No One Ever Really Dies (2017)


  • This dense and boisterous track finds Pharrell Williams playing on the numeric theme of the numbers one, zero, zero, zero. He explained to Zane Lowe on Beats 1: "This '1000' record is pushing for everybody and there's also an uplifting message in it [that] just says to everyone in the mirror there's a hero 1 0 0 0."
  • Future jumps on the second verse, During his signature Autotuned rap, Hendrxx spits luxury rhymes in which he covers the lifestyle of a big spender.
  • The song also features the first new Shay Haley verse since his rapping appearance on "I Wanna Jam" from N.E.R.D's 2010 set, Nothing.
  • The song's music video, directed by Todd Tourso and Scott Cudmore, intersperses clips of protests and police brutality with Mette Towley and back-up dancers. They perform a visually-stunning dance sequence dubbed "Tutorial No. 2."

    Towley told The Independent about the clip: "'1000' is centered around smashing white supremacy and racism," she said. "It doesn't condone violence, it picks the found footage and demonstrations, which are really a tool to convey the physical presence of protests and rallies... people showing up to fight for what they believe in, and to really stake claim to the idea that white supremacy and racism in America needs to end. Around the world, it needs to end. It's been in power for far too long."

    "We're trying to say that no matter where you're from or who you are, the narrative or standing up for what you believe in is power," Towley continued. "How we choose to execute our presence is really important. I physically show up and protest via performance – I tear apart symbols of injustice, and I believe it's through art that I can create and engage in resistance."


Be the first to comment...

Editor's Picks

Philip Cody

Philip CodySongwriter Interviews

A talented lyricist, Philip helped revive Neil Sedaka's career with the words to "Laughter In The Rain" and "Bad Blood."

When Rock Belonged To Michelob

When Rock Belonged To MichelobSong Writing

Michelob commercials generated hits for Eric Clapton, Genesis and Steve Winwood in the '80s, even as some of these rockers were fighting alcoholism.

Tommy James

Tommy JamesSongwriter Interviews

"Mony Mony." "Crimson and Clover." "Draggin' The Line." The hits kept coming for Tommy James, and in a plot line fit for a movie, his record company was controlled by the mafia.

Songs About Movies

Songs About MoviesSong Writing

Iron Maiden, Adele, Toto, Eminem and Earth, Wind & Fire are just some of the artists with songs directly inspired by movies - and not always good ones.

Oliver Leiber

Oliver LeiberSongwriter Interviews

Long before she was judging contestants on American Idol, Oliver was producing Paula Abdul. Here's how he helped turn this unknown choreographer into a star.

Glen Phillips of Toad the Wet Sprocket

Glen Phillips of Toad the Wet SprocketSongwriter Interviews

The "All I Want" singer went through a long depression, playing some shows when he didn't want to be alive.