The colorful music video was directed by Swedish film/music video director Jonas Akerland, whose résumé includes the clips for Lady Gaga's "Paparazzi
" and "Telephone
." Pharrell Williams told MTV News that the video was a mixture of elements, but it could all be summed up with one phrase: "baba cool."
"There's a French expression which is called 'baba cool,' which is from the late '60s, early '70s, and it's like the mixture of posh, bohemian and art," he said. "That's pretty much the theme of the album."