Colin Tilley directed the song's music video, which was shot on a shingle beach in Dungeness, 60 miles south east of London. Tilley has collaborated with Minaj on her previous clips for "I Am Your Leader
" and "The Boys
". She told The Boombox
, "it's definitely the most special video that I've ever shot," adding, "We went out to the outskirts of London and it was literally hailing and we had to get the video done because we had one day. It was so cold and I'm shooting in the cold rain and hail but it was just a very dope look."
This isn't the first time Dungeness was the location for a pop video. The Kentish town, which is best known for its unsightly nuclear power plant, previously provided the setting for the Lighthouse Family's 1998 UK hit, "High."