Vocalist Elias Soriano explained the meaning behind this song. "It's about addiction, whether it be food, drugs, sex, lying, or anything, that tends to turn into an itch," he said. "You can't stop scratching it so you break skin. Then, you're bleeding. You need to get help at that point and deal with it."
Drummer Robb Rivera commented this was a different kind of song for Nonpoint. "There's a lot of melody, but it's still so heavy," he said. "That heaviness has always been in the back of our minds. It's a natural direction for us. Most bands soften their sound as they go on. We get more aggressive and heavy. That's what Nonpoint does best."